Friday, December 16, 2011

Stirapalooza 2011 by Leona DeRosa Bodie

Stirapalooza 2011:
5 E-Book Trends Stirring Up The Publishing Industry

December 16, 2011 By Leona DeRosa Bodie


Although the publishing industry is dramatically changing, how is technology rewriting the rules?

1. E-Book Versus Print Book Sales

My predictions are . . . e-book sales in the not-so-distant future will outpace their print counterparts. Yet, I don’t see the printed book format disappearing in the next 20 years. My perspective though is different from my son’s. He advocates we ditch printed books in favor of digital alternatives. I still want the option to have both or at least the right to choose between print and e-book versions. However, when 2084 rolls around, I’d wager it’ll boil down to no choice at all.

2. Mass Market Exposure For Less

Recently, a 90-year-old fan surprised me when she flashed out her Kindle and downloaded my title with the flair of a twenty-something. For sure, the e-book revolution is cross generational, here to stay and its launch has upended the publishing industry. For way too long, just a few guided what came to market. Now everyone has equal access to publishing. New devices and the means of consuming content are changing the industry. Today’s technologies mean mass market exposure is easier and faster with less investment for readers, authors and publishers. Another upside is more royalties.
3. The Only E-Reader Contender

There are 20 other dedicated e-readers, but only two real contenders. Between the Kindle and Nook, I see Barnes and Noble’s product eventually lagging in the doldrums with Kindle surging ahead in popularity. The latter will capture the market share. Thanks to Amazon’s continuous improvement and technology advances, their e-reader capabilities will evolve. Enhanced e-books are coming. That innovation will be the key to growth, competition and sustainability.




4. Portability As The Ultimate Convenience Factor

We are also moving into a visual culture. Who would have thought 20 years ago that people would read a book on the phone? However, consumers want portability of titles from one device to another, a.k.a. convenience. So all future book content must be adaptable and accessible, no matter whether the public’s choice of delivery is via tablets or smart phones, e-readers, iPads or any other gadgets out there. For example, Kindle also works on the iPad, iPhone, and computers.

5. Better E-Books are Coming

Most e-books today are the same as print, just in digital form. The e-book of the-near-future will be interactive. As digital publishers race toward multimedia content, they will capitalize on tomorrow’s bleeding edge technologies. For this reason, more traditional publishers and individual authors will partner with integrated media companies to release digital editions that are more akin to software than anything we seen thus far. Yesterday’s VCR in today’s living room is just as prehistoric as today’s Kindle with digitized text a decade from now.

Technology will drive Amazon and continue to revolutionize the book industry!

Leona Bodie is currently Vice President and serves on the Board of Directors for the Florida Writers Association, a statewide, nonprofit organization of 1,200 members. Her career took her from high school English teacher to a biotechnology executive and president of the Greater Miami Society of Human Resource Management before she shifted to writing books. She’s the author of the digital short “Cocooned in Darkness,” the upcoming book FEAR THE WHISPERS, and her debut thriller SHADOW CAY, is the recipient of 4 literary awards. For more details about Leona Bodie and her books, please visit: www.leonabodie.com.

7 comments:

  1. The e-book genie is definitely out of the box. We embark on a new path to determine how to dance beautifully with this new partner.

    I especially love the opportunity which e-books provide to "niche-writers" This means even these small markets can have their thirst satisfies for pertinent books.

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  2. Still haven't committed myself to a reader as I look at screens all day (night) for work, I want an actual page to look at.

    Although I recently launched two of my books in ebook form I'd much rather promote the hard copy. I think I'm a dying breed, though.

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  3. I'm 55. I learned to type on a manual typewriter 40 years ago. I remember being fascinated by a golf ball typewriter, using the first word-processor made by IBM then VDUs in the 1980s. This year I published my first e-book. I would never have considered sending it to a publisher so it would never have been published at all. Since the 1st November I have sold 62.

    There is something magical about the look and feel of a book, so although the convenience of an e-reader will appeal to many, the emotion attached to a paperback will remain with me forever, just like the memories attached to my old vinyl records.

    ReplyDelete
  4. I'm 55. I learned to type on a manual typewriter 40 years ago. I remember being fascinated by a golf ball typewriter, using the first word-processor made by IBM then VDUs in the 1980s. This year I published my first e-book. I would never have considered sending it to a publisher so it would never have been published at all. Since the 1st November I have sold 62.

    There is something magical about the look and feel of a book, so although the convenience of an e-reader will appeal to many, the emotion attached to a paperback will remain with me forever, just like the memories attached to my old vinyl records.

    ReplyDelete
  5. I'm 55. I learned to type on a manual typewriter 40 years ago. I remember being fascinated by a golf ball typewriter, using the first word-processor made by IBM then VDUs in the 1980s. This year I published my first e-book. I would never have considered sending it to a publisher so it would never have been published at all. Since the 1st November I have sold 62.

    There is something magical about the look and feel of a book, so although the convenience of an e-reader will appeal to many, the emotion attached to a paperback will remain with me forever, just like the memories attached to my old vinyl records.

    ReplyDelete
  6. I once worked at Digital Equipment Corporation when their main-frame computers took up entire rooms. I learned to type on a manual typewriter, as well, and remember when touch-screen technology first found its application within the food and beverage industry. Our generation has evolved with and adapted to so much new technology within so little time! The key to growth will be your #5 -- the continued evolution of interactivity between devices and users but also among devices. As to Kindle vs. Nook, I'm waiting for B&N to pull their own rabbit out of the hat :)

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  7. Great article - spot on in e book observations!

    ReplyDelete